Collaborations

Aryna Sabalenka unveiled as Gucci ambassador


26 01 2026

Gucci has tapped Belarusian tennis player Aryna Sabalenka as its latest global ambassador, following in the footsteps of personalities including Jin and Lee Know.

The US Open champion confirmed the news in an Australian Open press conference, and commented 'It's a perfect time to bring fashion on court. Gucci is the best fashion brand with the best designer right now... I think we can do really cool stuff on court'.

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